A wide range of digital innovations offers consumers low-carbon alternatives to mainstream consumption practices, from peer-to-peer car sharing to digital food hubs. iDODDLE researchers Emilie Vrain and Charlie Wilson have investigated such innovations and the role different social influences have in strengthening adoption propensity. A new article published with colleagues draws upon four unique datasets, including an extensive nationally representative UK survey and three profound dive innovation studies. Check out a poster summarising their paper here.
