Every two years, the energy efficiency community gather in the south of France to share and discuss new research and insights at the ECEEE Summer Study. This year Emilie Vrain from the iDODDLE team went along to present findings on the factors contributing to the discontinuance of digital products and services with low carbon potential. One of the key findings from this work is that discontinuance is associated with perceived attributes not being met by experienced attributes. There is a need for continued innovation to sustain market position relative to more familiar incumbents.
The paper is published in the conference’s proceedings and can be found here. Emilie’s presentation is also provided here.