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Decide, adopt… then what?

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Research often focuses on how to encourage adoption of an innovation. But what about after adoption? What happens to all these adopters? Research by the iDODDLE team contributes new insights on factors influencing the post-adoption decision of discontinuance for low carbon digital consumer innovations. Emilie Vrain recently presented a poster on this research at the Energy and Climate Transformations: 3rd International Conference on Energy Research & Social Science in Manchester.