Felippa Amanta was interviewed by Which? Magazine on Big Tech’s Big Footprint. Which? magazine is a monthly magazine published by the UK’s Consumers’ Association offering independent advice to consumers. In June’s issue, Which? spotlighted the energy consumption of online services and digital activities. Felippa commented on the indirect impacts of these online services on our consumption behaviour. For example, AI-led efficiency savings may lead consumers to use or buy more of a product or service.
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