Mariana Gaytan Camarillo gave a talk at the Behaviour Change and Energy Efficiency Conference (Behave). The event occurred in Maastricht, Netherlands, on the 27th and 28th of November, 2023. In her presentation, she outlined the main insights from the results of the Omnibus survey, which assessed the psychological factors influencing people’s intentions to use digital technologies in daily life and to mitigate people’s impact on climate change. The findings indicated that factors such as perceived usefulness for daily life, perceived benefits (e.g., cost, time, effort), attitudes, and social influence through the neighbourhood effect greatly influence the intention to digitalise daily life. When considering using digital technologies for reducing climate change, factors such as perceived usefulness for climate change and attitudes are the more vital influencers of intentions to use digital tech to reduce impact on climate change. In addition, Mariana outlined that communications promoting the digitalisation of daily life to reduce impact on climate change need to consider the differences in the type of audiences. For example, older adults consider it relevant that others in the same situation are using the technology, whereas younger generations do not find this suitable when considering adopting digital technologies.
Access the presentation here.
