Pippa Amanta participated in the British Sociological Association’s annual conference on 3-5 April 2024. She presented her ongoing PhD research that explores how on-demand digital services are shaping people’s consumption expectations and behaviours. She finds that the speed of transaction and delivery enabled by these digital services are becoming the new normal. People expect products, contents, and services to be delivered as quickly as possible. Thanks to digital technology, the virtual conference allowed Pippa to meet other social scientists studying digitalisation without having to travel.
Access the slides here.
