In a recent Omnibus survey, led by Mariana Gaytan, our surveys coordinator, the relationship between trust and people’s attitudes and intentions to use digital technologies was put under the spotlight. Surprisingly, the study revealed that trust doesn’t significantly impact how individuals perceive or utilize digital services in their daily lives. This aligns with recent research highlighting how people justify using digital services despite mistrusting the providers (Fetterolf & Hertog, 2022). Attitudes on the other hand does seem to have an impact on the intentions to use digital services as part of daily life.
These findings challenge the conventional belief that trust is one of the main drivers of technology adoption. They call for a more in-depth understanding of the different psychological factors that do shape user behaviour in the digital realm.
